Making sense of place. Audience responses to immersive journalism.

Friday, November 17, 2017
Location & Time: 

8:30 – 9:30am

ICAT Learning Studio, 253 Moss Arts Center

Abstract: Increasingly journalists are exploring how to use immersive 3D experiences in their reporting. This talk looks at a series of studies that examined how audiences interact with news content using augmented reality and 360 video. Based on the research, it offers some suggestions for future directions for design and research.

Speaker: Michael Horning

Michael Horning is an assistant professor of multimedia journalism in the Department of Communication at Virginia Tech. He is also an affiliate with Virginia Tech’s Center for Human Computer Interaction. Before entering academic, he was a general assignment news reporter for a community newspaper in Southwest Virginia where he regularly covered government and politics.

Horning’s research has been focused on how emerging media technologies influence how audiences experience and respond to news. He is interested in understanding how emerging technologies shape journalistic practices and audience perceptions of news content.

Horning has published research that has examined how audiences responded to the use of YouTube in the 2008 election debates, how mobile devices impact audience interest in news content and how journalistic norms and value influence political cartoonist’s coverage of sensitive political topics. His current research is exploring how immersive video environments change audience perceptions of news credibility.